About trika.ai
Built by people who’ve been writing software for the auto industry for 18 years.
trika.ai builds AI-powered SaaS for automotive dealer networks. Our flagship, AuditPro, is the first product we’re bringing to the US market.
18+ years in automotive. Now building SaaS for the US.
Our founders have spent the last 18+ years serving major automotive OEMs — building software that runs at OEM scale, learning what dealer networks actually need, and learning what gets ignored when software doesn’t match the floor.
trika.ai is the company we built to turn that experience into AI-powered SaaS for the global dealer ecosystem. We’re starting in the US, with the product we believe US dealerships need most.
Why we built AuditPro first.
Of all the things a dealer network struggles with, the gap between documented process and floor reality is the one with the clearest financial impact and the fewest tools to address it. CRMs and DMSes don’t audit the human interaction. Mystery shoppers run too rarely and too predictably to change behavior. Internal coaching is spotty by design.
AuditPro is purpose-built on the NADA Road to the Sale — the framework US dealerships are already trained on — to close that gap, every day, in a way that actually changes what happens on the floor.
Why we’re called Trika.
“Trika” comes from the Sanskrit concept of the triad — three forces that, together, do what none of them can do alone.
The Trishul, the trident of Lord Shiva, carries the same idea: three prongs, three powers — Create, Preserve, Transform — held in a single instrument.
It’s the metaphor for how we build:
What we believe.
Process is the only moat a dealership actually owns.
Inventory gets allocated. Pricing gets matched. CSI scores drift. What separates good stores from great ones is whether the process on the floor matches the process in the handbook.
Software should audit behavior, not just record it.
Your CRM and DMS capture what happened. Trika’s products capture whether what happened was done correctly.
Great dealer software is built with dealers, not at them.
Eighteen-plus years of OEM and dealer-network work taught us one thing above all: nobody builds software for the dealer floor by guessing. We don’t.