The team behind trika.ai
Why we’re building Trika.
Bijal and Teena have worked together — as friends and collaborators — for 16 years. Trika is the company they built together to bring 18+ years of automotive software experience to the global dealer market as AI-powered SaaS.
Bijal Sanghavi
Co-founder and CEO, trika.ai
Bijal has spent 27 years building and scaling enterprise software companies — across three companies that grew past $100M. His background spans AI, product, and the unglamorous work of turning technical breakthroughs into products people actually pay for. Trika is his first venture focused on the automotive dealer ecosystem.
LinkedIn →Teena Shah
Co-founder, trika.ai
Teena is also the CEO of Tiez Interactive Pvt Ltd, the company she founded over a decade ago, where she has spent the last decade-plus building automotive technology for OEMs and their dealer networks. Her career in the auto industry spans 18+ years across enterprise software delivery, product operations, and dealer-network programs. At Trika, she brings the operating depth that comes from having actually run dealer software at scale.
LinkedIn →Why this works.
Teena has spent her career building and delivering software for automotive dealer networks. Bijal has spent his building and scaling enterprise software companies. The partnership is simple: Teena brings the operating depth in automotive. Bijal brings the product engine. Neither of us could build Trika alone. Together, we have what the market has been missing — operators who understand both the product depth and the dealer floor.